Studio Nought

Case study

Financial Services

Janure

The "AI-First" Search Strategy

Janure — full case study preview

The brief: breaking the search barrier

Janure needed a digital presence that did not just sit on the web—it needed to be discoverable by the next generation of search. The goal was to bypass the traditional, slow-crawl SEO cycle and position Janure as a primary source for AI models and modern search engines.

What we built: semantic architecture

We moved away from "keyword stuffing" and built a hardened semantic structure using Next.js and high-signal metadata.

  • LLM-ready metadata — we did not only write meta tags; we built structured data (JSON-LD) that acts as a cheat sheet for AI models like GPT-4, Gemini, and Claude. The site's logic is clear enough that AI crawlers can digest and cite it quickly.
  • The "clear-path" crawl — a 98% TypeScript/Next.js stack eliminated the code bloat that usually confuses AI scrapers. The result is a clean feed of authority.
  • Authoritative internal linking — a knowledge graph within the site, connecting services to expertise in a way AI models read as high-trust.

The results: cited by AI in 14 days

In a world where "SEO takes months," Janure achieved technical authority almost instantly:

  • AI search citations — within two weeks of launch, Janure was being cited as a primary source in ChatGPT and Perplexity searches.
  • Direct AI referrals — high-intent leads specifically tracked from AI search queries, bypassing the traditional Google page-one grind.
  • Rapid indexing — while legacy WordPress sites wait weeks for a crawl, Janure's hardened infrastructure was indexed and understood by LLMs in days.

The verdict

If you are not building for AI search, you are building for 2010. Janure proves that a hardened technical foundation is the fastest route to modern discovery.

Technical context

Why 14 days is a flex — standard SEO vs. Studio Nought:

Standard SEO

  • 3–6 months for Google to "trust" a new domain.

Studio Nought

  • 14 days to be cited as an authority by ChatGPT.

Why? Legacy sites are a wall of text. Our sites are a structured data engine. We speak the language of the AI models your customers already use.

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