Case study
Financial Services
Janure
The "AI-First" Search Strategy

The brief: breaking the search barrier
Janure needed a digital presence that did not just sit on the web—it needed to be discoverable by the next generation of search. The goal was to bypass the traditional, slow-crawl SEO cycle and position Janure as a primary source for AI models and modern search engines.
What we built: semantic architecture
We moved away from "keyword stuffing" and built a hardened semantic structure using Next.js and high-signal metadata.
- LLM-ready metadata — we did not only write meta tags; we built structured data (JSON-LD) that acts as a cheat sheet for AI models like GPT-4, Gemini, and Claude. The site's logic is clear enough that AI crawlers can digest and cite it quickly.
- The "clear-path" crawl — a 98% TypeScript/Next.js stack eliminated the code bloat that usually confuses AI scrapers. The result is a clean feed of authority.
- Authoritative internal linking — a knowledge graph within the site, connecting services to expertise in a way AI models read as high-trust.
The results: cited by AI in 14 days
In a world where "SEO takes months," Janure achieved technical authority almost instantly:
- AI search citations — within two weeks of launch, Janure was being cited as a primary source in ChatGPT and Perplexity searches.
- Direct AI referrals — high-intent leads specifically tracked from AI search queries, bypassing the traditional Google page-one grind.
- Rapid indexing — while legacy WordPress sites wait weeks for a crawl, Janure's hardened infrastructure was indexed and understood by LLMs in days.
The verdict
If you are not building for AI search, you are building for 2010. Janure proves that a hardened technical foundation is the fastest route to modern discovery.
Technical context
Why 14 days is a flex — standard SEO vs. Studio Nought:
Standard SEO
- 3–6 months for Google to "trust" a new domain.
Studio Nought
- 14 days to be cited as an authority by ChatGPT.
Why? Legacy sites are a wall of text. Our sites are a structured data engine. We speak the language of the AI models your customers already use.